¹ú²úÂÒÂ× launches ‘Driving change in social care’ campaign
Jane Brightman, Director of Workforce Strategy, tells us about the latest ¹ú²úÂÒÂ× campaign, which focuses on the ‘Workforce Strategy for Adult Social Care’ and encouraging the adoption of its recommendations.
The ‘Workforce Strategy for Adult Social Care’ was launched in July 2024. The Strategy sets out a path towards creating a sustainable, skilled and motivated workforce that is capable of delivering high quality care into the future.
This September, our ‘Driving change in social care’ campaign will focus on explaining and promoting the Workforce Strategy, as well as advocating for its recommendations to be adopted and applied across the sector.
Development of the Strategy involved hundreds of people and organisations from across adult social care, healthcare and education. It represents a coordinated effort to improve the recruitment, retention and training of the adult social care workforce in addition to laying the groundwork for transformational change.
Our sector faces several challenges. Across England, the number of people aged 65 and above is set to increase from 10.5 million to 13.8 million by 2035 - an increase of around 32%. The number of people with dementia and the number of people aged 18-64 with a learning disability, mental health need or a physical disability is also projected to increase over this period.
In addition to this, adult social care also suffers from high staff turnover, recruitment difficulties, and a lack of recognition for care workers and other social care staff. The social care workforce has grown by 210,000 since 2012. However, our projections show we need to recruit an extra 540,000 posts by 2040, which equates to an average of 36,000 new posts every year from 2025.
This campaign will include resources and information on how you can support the implementation of the Strategy, with blogs and articles from sector experts about the Strategy’s major themes and recommendations and why they matter. It will be running across our website, social media and other comms channels throughout the month.
You can follow the campaign by visiting our ‘Driving change in social care’ campaign hub and get involved by sharing your own insights on social media by using #ASCWorkforceStrategy.
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